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Online Record Established for Most NFL Single-Player Jerseys Sold in a Day

KING OF PRUSSIA, Pa., Aug. 8 /PRNewswire-FirstCall/ — GSI Commerce Inc. (NASDAQ:GSIC) , the National Football League’s partner in managing and operating NFL Shop, which includes the league’s e-commerce site located at www.NFLShop.com and the NFL’s official catalog, reported more than 6,500 Brett Favre New York Jets jerseys were sold online at NFLShop.com on Aug. 7.

This achievement marks a single-day sales record for an NFL player’s jersey on NFLShop.com, breaking the previous record when nearly 900 Tony Romo jerseys were sold on November 11, 2007.

NFLShop.com went live with the Favre Jets jersey and other select Jets merchandise just after 6:00 AM on Thursday, less than five hours after the Green Bay Packers announced Favre’s trade to the Jets on Wednesday, Aug. 6.

“Fans don’t want to wait when something like this happens and NFLShop.com was and is one of the few places where fans can go immediately to order their new Favre Jets jersey,” said Michael G. Rubin, chairman and CEO of GSI. “Orders remain very strong today (Friday) for Favre merchandise.”

GSI Commerce, which has operated NFLShop.com since 2006, also provides marketing services for the NFLShop.com, including paid search, affiliate marketing, advertising with comparison shopping engines and e-mail marketing. In addition, GSI Commerce manages the production and mailing of the NFL Shop catalog and merchandise sales for NFL direct response television promotions on a national and regional basis. In addition to the NFL, GSI Commerce has e-commerce agreements to operate the online stores for major professional sports leagues in the United States, including Major League Baseball, the NHL, the NBA, NASCAR and Major League Soccer.

About GSI Commerce

GSI Commerce(R) (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc.

Source: GSI Commerce Inc.

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