NEW YORK, Oct. 21 /PRNewswire/ — MLB.com, the official website of Major League Baseball, will offer fans extensive multi-platform content as it chronicles the 104th World Series, featuring the National League Champion Philadelphia Phillies and the American League Champion Tampa Bay Rays.

MLB.com At Bat 2008 – Now Only $0.99

MLB.com’s iPhone(TM) application provides fans the opportunity to follow the 2008 World Series live pitch-by-pitch as well as watch video previews and game highlights. It is available during the Fall Classic for a one-time fee of $0.99 from Apple’s App Store on iPhone(TM) and iPod(R) touch or at www.itunes.com/appstore/ in the United States, Canada and 19 other countries including Australia, France and the United Kingdom.

Pennant Traces

This running series of reflective content produced by MLB.com takes a closer look at the players, managers, coaches and executives who are helping to make the 2008 postseason memorable.

Gameday MLB.com Live World Series Programming (all times Eastern)

11:00 am: 2008 World Series Preview – Looking ahead to the Fall Classic with features, news, analysis and pre-game press conferences.

5:00 pm: 2008 World Series Live – Live batting practice look-ins, the latest news and exclusive reports from MLB.com’s New York studios and the ballpark.

8:00 pm: 2008 World Series In-Game – MLB.com will follow all of the action with breaking news and updates.

Post-Game: 2008 World Series Rewind – Recapping every game with post-game press conferences, recaps and exclusive reports from the ballpark.

  Other World Series Content Highlights:
  --  A daily compilation of print stories chronicling each club and the
      day's events.
  --  Blogs from Phillies outfielder Shane Victorino and Rays first baseman
      Carlos Pena.
  --  Live updates from the Fall Classic on MLBlogs.com.
  --  Connect with other fans during each Fall Classic game through MLB.com
      Live Chat.
  --  Photo galleries featuring compelling moments of World Series present
      and past.

Source: MLB.com

Related posts:

1. Ozzy Osbourne to Headline Virtual OZZfest Lineup in Guitar Hero(R) World Tour OZZFest Artists Metallica, System of a Down and Black Label...
2. Folgers Introduces a Revolutionary Enhanced Roasting Process and Unprecedented Marketing Campaign America’s #1 selling coffee makes the morning rich, ensuring a...
3. Brett Favre Jets Jersey Sets Daily Record for NFLShop.com Sales Online Record Established for Most NFL Single-Player Jerseys Sold in...

Inspired by the rich past of the Olympic Games, and in keeping with the time-honored tradition of this historic event, Polo Ralph Lauren brings an elegant and contemporary style to the U.S. Olympic Team. Reflecting the brand’s trademark sporty sophistication and refined sensibility, the Opening Ceremony uniforms evoke the heritage and legacy of the 1920’s and 1930’s. Featuring a polished and tailored silhouette, the ensemble is comprised of a crisp white cotton shirt and ivory cuffed pants, complemented by a timeless navy blue blazer in tropical wool, adorned with the iconic Polo Pony and the 2008 U.S. ‘Look of the Team’ logo. The chic outfits are accented by Americana-infused accessories with red, white and blue silk ties and scarves and classic canvas sneakers with red and blue lateral stripes, topped off with a white twill hat.

In addition to designing the Official Opening Ceremony Parade Outfits for the U.S. Olympic Team, Polo Ralph Lauren has also created their Closing Ceremony Parade Outfits, as well as an assortment of village wear pieces.

The 2008 Beijing Summer Olympic Games will be celebrated from August 8-24, with an estimated four billion viewers watching global-televised coverage, which is expected to be the largest audience ever to view the Olympic Games.

For imagery and an in-depth look at Ralph Lauren’s designs for the 2008 U.S. Olympic Team visit: http://press.ralphlauren.com/olympics

ABOUT POLO RALPH LAUREN

Polo Ralph Lauren Corporation (NYSE:RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include “Polo by Ralph Lauren”, “Ralph Lauren Purple Label”, “Ralph Lauren Collection”, “Black Label”, “Blue Label”, “Lauren by Ralph Lauren”, “Polo Jeans Co.”, “RRL”, “RLX”, “Rugby”, “Ralph Lauren Childrenswear”, “American Living”, “Chaps”, and “Club Monaco” among others, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com/.

About the U.S. Olympic Committee

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games.

Source: Polo Ralph Lauren Corporation

Related posts:

1. Aggreko Supplies Power to Beijing Olympics Opening Ceremony BEIJING, Aug. 8 /PRNewswire/ — Aggreko, the global leader in...
2. VITAC Provides Closed Captioning for NBC’s Coverage of The Beijing Olympic Games VITAC’S LIVE CAPTIONING MAKES NBC’S BROADCASTS ACCESSIBLE TO OVER 30...
3. Top Secret Technology To Help U.S. Swimmers Trim Times at 2008 Beijing Olympics TROY, N.Y., Aug. 8 /PRNewswire-USNewswire/ — Milliseconds can mean the...

Aggreko was responsible for the supply of power to both the National Stadium and the International Broadcast Center, which was responsible for transmitting the ceremony to an estimated 4 billion viewers worldwide as well as the nearly 100,000 people in the stadium.

Under the contract to supply temporary power to the Olympics, Aggreko will provide 140 MW of power across 37 Olympic venues in 3 cities: Beijing, Qingdao and Hong Kong. The power, enough to supply over 150,000 homes, will be provided by generators located at each venue and distributed through over 290 miles of cable and 2,000 distribution panels. Aggreko is employing around 200 staff on the contract, many of whom have been recruited in China, to install, maintain and operate the equipment.

Rupert Soames, Chief Executive, Aggreko, said:

“Watching the ceremony was a once-in-a-lifetime experience and the enjoyment of the spectacle was enhanced by knowing that Aggreko was a key part of the infrastructure. We now look forward to supporting the Games themselves in 37 venues across China and in Hong Kong.”

About Aggreko

Aggreko plc is the global leader in the rental of power, temperature control and oil-free compressed air systems. We help customers in many different industries to improve and safeguard their operations by solving problems, creating opportunities and reducing risk. Aggreko — the Beijing 2008 Temporary Power and Temperature Control Exclusive Supplier — provides 24/7 availability and service support with approximately 3000 employees operating from over 120 locations in 31 countries. In 2007 we served customers in 100 countries, and had revenues of approximately US $1.4b. Aggreko plc is listed on the London Stock Exchange (AGK.L) and headquartered in Scotland. For more information, please access the company website at http://www.aggreko.com/northamerica.

Source: Aggreko plc

Related posts:

1. Blogging Buzz-Worthy Beijing With ShermansTravel.com The ShermansTravel Beijing Insider Gives Travelers the Buzz beyond ‘The...
2. Top Secret Technology To Help U.S. Swimmers Trim Times at 2008 Beijing Olympics TROY, N.Y., Aug. 8 /PRNewswire-USNewswire/ — Milliseconds can mean the...
3. VITAC Provides Closed Captioning for NBC’s Coverage of The Beijing Olympic Games VITAC’S LIVE CAPTIONING MAKES NBC’S BROADCASTS ACCESSIBLE TO OVER 30...

A fluids mechanics professor at Rensselaer Polytechnic Institute in Troy, N.Y., is using experimental flow measurement techniques to help American swimmers sharpen their strokes, shave seconds from their lap times, and race toward a gold medal in Beijing.

Professor Timothy Wei, head of Rensselaer’s Department of Mechanical, Aerospace, and Nuclear Engineering and acting dean of the university’s School of Engineering, helped develop top-secret, state-of-the-art equipment and mathematical techniques that USA Swimming coaches have been using to help train Olympians.

“This is the real thing,” Wei said. “We have the physical system, we’re taking flow measurements of actual swimmers, and we’re getting more information than anyone has ever had before about swimming and how the swimmer interacts with the water. And so far, these techniques have contributed to some very significant improvements in the lap times of Olympic swimmers.”

In years past, swimming coaches have used computer modeling and simulation to hone the techniques of athletes. But Wei developed state-of-the-art water flow diagnostic technologies, modifying and combining force measurement tools developed for aerospace research with a video-based flow measurement technique known as Digital Particle Image Velocimetry (DPIV), in order to create a robust training tool that reports the performance of a swimmer in real-time.

“This project moved the swimming world beyond the observational into scientific fact,” said USA Swimming Coach Sean Hutchison. “The knowledge gained gave me the foundation for which every technical stroke change in preparation for the Beijing Olympics was based.”

You can see one of the videos, of 2008 Olympian Megan Jendrick, here: http://www.rpi.edu/news/video/wei/videos.html

The secret, Wei said, is in understanding how the water moves. The new system incorporates highly sophisticated mathematics with stop-motion video technology to identify key vortices, pinpoint the movement of the water, and compute how much energy the swimmer exerts.

“You have to know the flow,” Wei said. “To see how a swimmer’s motion affects the flow, you need to know how much force the swimmer is producing, and how that force impacts the water.”

“Swimming research has strived to understand water flow around a swimmer for decades because how a swimmer’s body moves the surrounding water is everything,” said USA Swimming’s Biomechanics Manager Russell Mark. “The ability to measure flow and forces in a natural and unimpeded environment hasn’t been available until recently, and Dr. Wei’s technology and methods presented USA Swimming with a unique opportunity that United States swimmers and coaches could learn a lot from.”

Wei has been working with USA Swimming for several years, but the idea and design of the new flow measurement tool really took shape in 2007. Most of the preliminary tests were conducted in October 2007, and the coaches and swimmers have spent the past several months incorporating what they have learned into their training regimes. For any swimmer, it takes time to make adjustments to their strokes and practice new techniques, Wei said.

One highlight of working on the project was when Mark arranged for Wei to attend the 2007 and 2008 U.S. Summer Nationals and be on deck with the swimmers. “How often does a researcher get to do something like this?” said Wei, whose young son and daughter also swim competitively. “It’s been a journey into a world that someone like me would have never before gotten the privilege to see first-hand.”

Wei began his research career as an aeronautical and mechanical engineer, including hydrodynamics research for the U.S. Navy. But lately he has expanded into bio-related research, such as working with a vascular surgeon to study effects of flow over endothelial cells, and partnering with a neurosurgeon to understand the mechanisms behind hydrocephalus, or excess fluid in the brain.

As a young researcher, Wei dreamed of measuring flow around swimming whales, but the idea never progressed to fruition. Recently, however, in the midst of his work with USA Swimming, Wei worked with marine biologists Frank Fish and Terrie Williams to measure the flow around swimming bottlenose dolphins at the University of California, Santa Cruz.

Wei said he’s confident that the United States will have a strong showing in swimming at the 2008 Olympics in Beijing, and that he’s already thinking of ways to improve his technology to be even more effective when training swimmers to compete in the 2012 London Olympics.

“It’s been a wonderful, unique experience,” he said. “It’s everyone’s dream to make a difference, and I’m excited to keep helping the team for as long as they need me.”

Wei is also currently working with the U.S. Olympic skeleton team and looking at new flow measurement techniques to help shave precious milliseconds off downhill times.

This news release was issued on behalf of Newswise(TM). For more information, visit http://www.newswise.com/.

Source: Rensselaer Polytechnic Institute

Related posts:

1. VITAC Provides Closed Captioning for NBC’s Coverage of The Beijing Olympic Games VITAC’S LIVE CAPTIONING MAKES NBC’S BROADCASTS ACCESSIBLE TO OVER 30...
2. CQ Politics Launches 2008 Election Forecasts for All 50 States New series features state-by-state race ratings and analysis of the...
3. MasterCard Reporta un Crecimiento Continuo para el Segundo Trimestre del 2008 en la Región de Latinoamérica y el Caribe MIAMI, 8 de agosto /PR Newswire/ — MasterCard Incorporated anunció...

KING OF PRUSSIA, Pa., Aug. 8 /PRNewswire-FirstCall/ — GSI Commerce Inc. (NASDAQ:GSIC) , the National Football League’s partner in managing and operating NFL Shop, which includes the league’s e-commerce site located at www.NFLShop.com and the NFL’s official catalog, reported more than 6,500 Brett Favre New York Jets jerseys were sold online at NFLShop.com on Aug. 7.

This achievement marks a single-day sales record for an NFL player’s jersey on NFLShop.com, breaking the previous record when nearly 900 Tony Romo jerseys were sold on November 11, 2007.

NFLShop.com went live with the Favre Jets jersey and other select Jets merchandise just after 6:00 AM on Thursday, less than five hours after the Green Bay Packers announced Favre’s trade to the Jets on Wednesday, Aug. 6.

“Fans don’t want to wait when something like this happens and NFLShop.com was and is one of the few places where fans can go immediately to order their new Favre Jets jersey,” said Michael G. Rubin, chairman and CEO of GSI. “Orders remain very strong today (Friday) for Favre merchandise.”

GSI Commerce, which has operated NFLShop.com since 2006, also provides marketing services for the NFLShop.com, including paid search, affiliate marketing, advertising with comparison shopping engines and e-mail marketing. In addition, GSI Commerce manages the production and mailing of the NFL Shop catalog and merchandise sales for NFL direct response television promotions on a national and regional basis. In addition to the NFL, GSI Commerce has e-commerce agreements to operate the online stores for major professional sports leagues in the United States, including Major League Baseball, the NHL, the NBA, NASCAR and Major League Soccer.

About GSI Commerce

GSI Commerce(R) (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc.

Source: GSI Commerce Inc.

Related posts:

1. Ozzy Osbourne to Headline Virtual OZZfest Lineup in Guitar Hero(R) World Tour OZZFest Artists Metallica, System of a Down and Black Label...
2. Russia Media in Full Propaganda Mode as War Breaks Out With Georgia; Russia News Service Offers Complete Coverage WASHINGTON, Aug. 8 /PRNewswire-USNewswire/ — While the world’s media report...
3. Tobacco One, Inc. Signs Distribution Agreement for Mexican Cigarette Brand Rojo’s Tobacco One, Inc. (Pink Sheets: TBCO) has signed a major...

NEW YORK, Aug. 8 /PRNewswire/ — VITAC, the nation’s leading provider of accessible media services, has been selected to provide English and Spanish captioning during NBC’s coverage of the 2008 Beijing Olympics, including this evening’s high-profile Opening Ceremony.

VITAC will caption all Olympic programming on NBC, MSNBC, CNBC, USA, Oxygen, Universal HD and Telemundo. The captions, created in real-time by specially trained stenographers who transcribe audio at up to 240 words per minute, will enhance the viewing experience of the one in ten Americans who experience some form of hearing loss.

VITAC’s team of captioners and production coordinators have been preparing for the opening ceremony for months. Captioners must be prepared to spell the names of competitors from 205 countries and extensive references to Chinese culture and language.

“When we prepare for an event like the Olympic Games, each of our captioners will add as many as 7,500 proper names to computer dictionaries,” said Patricia A. Prozzi, President of VITAC. “Our captioners must stroke every word precisely to achieve verbatim representation of all that is broadcast on the NBC networks — a task requiring research, dedication and training. We are proud of the exceptional quality of our captions for this, our seventh, Olympics.”

“NBC has selected VITAC as our captioning partner and we are committed to making the Beijing Olympic Games accessible to all viewers,” said Randy Raddatz, Vice President, NBC Olympics. “The Olympics are one of the most popular television events and we are pleased that through our partnership with VITAC over 30 million deaf and hard-of-hearing viewers will also be able to enjoy the excitement.”

About NBC Olympics

NBC, “America’s Olympic Network,” owns the exclusive U.S. media rights to the Olympic Games, television’s most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of coverage, highlighted by NBC in primetime with live swimming, gymnastics and beach volleyball. In August 2004, 203 million viewers watched as the networks of NBC Universal–NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC’s HD affiliates–offered a then record 1,210 hours of Olympic coverage from Athens. For additional information, go to NBCOlympics.com. Merging news, results and schedules with extensive video coverage and an unmatched depth of unique story telling content, NBCOlympics.com will be the Olympic fan’s hub for every aspect of the 2008 Beijing Games experience-from the most comprehensive TV schedules to learning how to connect to mobile, gaming, VOD and other digital destinations. NBCOlympics.com will provide approximately 2,200 hours of live event competition where users can choose from up to 20 concurrent streams encompassing 25 Olympic sports. In addition, the site will offer more than 3,000 hours of on-demand access to full-event replays and extensive highlights, including daily recaps of key events, best-of montages, commentator analysis and athlete-specific clips.

About VITAC

VITAC Corporation, a Merrill Communications Company, is the nation’s leading provider of closed captioning and other accessible media services, with offices in Los Angeles, CA, Washington, DC, and headquarters in Pittsburgh, PA. VITAC provides closed captioning for broadcast networks, cable TV, home video / DVD, teleconferences and Internet programs worldwide. Among the company’s largest clients are NBC Universal, BBC America, BET, BET J, CBS, CBS Studios, CNN, Headline News, C-SPAN, Discovery Networks, FOX, FSN, FSN Regional Networks, Fox Television Studios, Mark Burnett Productions, MTV Networks, Sony Pictures Entertainment, truTV, Turner Broadcasting, Warner Bros. Television, The Weather Channel and the Federal Government.

Merrill Corporation, founded in 1968 and headquartered in St. Paul, MN, is a leading provider of outsourcing solutions for complex business communication and information management.

Related posts:

1. Blogging Buzz-Worthy Beijing With ShermansTravel.com The ShermansTravel Beijing Insider Gives Travelers the Buzz beyond ‘The...
2. Russia Media in Full Propaganda Mode as War Breaks Out With Georgia; Russia News Service Offers Complete Coverage WASHINGTON, Aug. 8 /PRNewswire-USNewswire/ — While the world’s media report...
3. CQ Politics Launches 2008 Election Forecasts for All 50 States New series features state-by-state race ratings and analysis of the...