Border Lines

Owen Frager, the Chief Innovation Officer from the Frager Creative Group, 1 from the nation’s 1st virtual marketing communications companies serving Fortune 500 manufacturers, has recently composed an fascinating post concerning the seven stage recipe for marketing success. In it, he describes how there is a great deal more to interactive electronic marketing than eye-catching banner ads, discount deals, and clever domain names.

According to Owen Frager, “Marketing gives character and differentiates for advantage. Marketing produces relationships with customers that go deeper than something you market or make. And naturally, social marketing facilitates these relationships and drives phrase of mouth.”

Mr. Owen Frager says that “2012 will be the year to get noticed inside a me-too online world.”

I am paraphrasing here, but as I recall, here is Owen Frager’s 7 stage recipe for marketing good results within the twenty-first century:
1. People don’t buy manufacturers. They sign up for manufacturers.
2. What is presently relevant is continually altering.
three. You can market to 1 and all.
four. You are able to change to be what your customers require.
five. Connecting people to each other connects them to you.
6. Cash can be produced without promoting something.
seven. Electronic is how it all occurs.
a. Cross-promotion that shares costs and extends budgets.
b. Redirection of advertising dollars to collaborative efforts that raise consciousness and revenue.
c. Ideas as themes, products, promotional autos, and monetized resources.

In accordance to Owen Frager, “remember, the brand new model is collaboration, not competitors.” Marketing within the 21st Century is not necessarily all about competitors, it’s more about collaboration, as well as social media marketing around the internet these days is about collaborating together with your clients and potential clients, rather than necessarily about your competition.

Marketing provides personality and differentiates for advantage. Marketing produces relationships with customers that go deeper than anything you market or make. And naturally, social marketing, however to be mastered by most, facilitates these relationships and drives phrase of mouth.

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