Border Lines

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The New Google+ Local Pages

Google has begun migrating all Google Places pages to the new Google Plus Local pages. Whether or not you like or not, if your company currently features a Google Places page, your Google Places page has probably already been replaced or upgraded to a Google Plus Local page. So, what does this mean to you and your company?

Well, the main goal right here is to integrate Google’s social aspect of Google Plus into your local company listings on Google. You’ll have the chance to interact together with your clients and potential clients, and they can interact together with your company. Your local business should embrace the new Google Plus Local, especially simply because this new platform will permit for these new customer interactions.

Google announced this new alter on their Google+ page:

Today we’re rolling out Google+ Local, a simple way to discover and share local information featuring ZAGAT scores and recommendations from people you trust in Google+.

From the new “Local” icon on the left-hand side of Google+, you are able to search for particular places or browse for ones that fit your mood. Clicking on any location will take you to a local Google+ page that consists of photos, Zagat’s high-quality scores and summaries, reviews from individuals inside your circles along with other info like address and opening hours.

Google+ Local is also integrated across the other products you currently use each day, such as Search, Maps and mobile, so you are able to get exactly the same fantastic local information wherever you go.

What is also important to note is the fact that Google will really be indexing the new Google+ Local pages in their search results, which will provide a wonderful chance for your company to increase their overall search engine optimization possible. There’s a very good opportunity that Google will help drive traffic to your Google Plus Local page, which will assist your company within the long run.

There’s no doubt that this move by Google, the altering of the Google Places pages into Google Plus Local Pages, is in response to Facebook’s local business pages.

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